There’s no denying that trawling through endless Instagram feeds encourages us to spend money. There’s no escaping it. Who can honestly resist the temptation to splurge when every day you’re bombarded with perfectly styled shots and influencers spruiking the latest must-have product? But these frivolous spending habits don't just leave dents in our bank balance, they're a huge burden on the environment, too.
So, to combat the effects of hyperconsumerism, change makers and environmental supporters around the world have been making a stand around issues of waste, climate change, deforestation, pollution and ocean life.
And it doesn't just stop there – this worldwide movement has gone digital, too, so you can get your fix of eco-activism online and via social media. Switching to a sustainable lifestyle couldn't be easier.
So, If you’re looking to make changes and become more environmentally savvy, we’ve rounded up 10 of the best Aussie accounts championing a zero-waste lifestyle. They're sure to give you all the eco-inspo you need to get started.
Like so many of us, Lisa Banh was hooked on online shopping, wasn’t recycling properly and composting wasn’t even an option. After an epiphany about the sheer amount of waste she was creating, she endeavoured to make a change. Three years later, the Newcastle local has garnered nearly 10,000 followers on Instagram who avidly follow her zero-waste journey.
Her aim is to destigmatise ideas around living sustainably away from stereotypes about being a ‘dreadlocked hippie’ to something that is approachable and accessible. Her feed is made up of tips and tricks to help people make realistic changes in their lives including switching to a zero-waste beauty regimen, using plastic-free food packaging and mindfully shopping for groceries.
Aussie wellness expert Sarah Wilson is well known for founding IQuitSugar.com, Australia’s largest wellness site. But after moving away from this business last year, Wilson has followed other pursuits and passions and created the world’s first zero-waste cookbook.
If you can’t get your hands on this jam-packed recipe filled book (aka a waste-free bible), her Instagram provides ample recipes, like the above Banana Peel Cake, as well as tips and tricks about sustainable food storage and packaging.
Envirotude is an Australian-owned e-commerce site that sells everything vegan, non-toxic and eco-friendly products. As well as stocking Aussie households with sustainable items, the team at Envirotude is also committed to empowering and educating people through its online blogand incredibly helpful Instagram account.
The site’s feed is highly visual, which makes it easy for waste-reducing newbies to grasp concepts easily with Envirotude’s creative infographics, diagrams and fact sheets. The best part is, they’re easily shareable so you can re-post and spread the eco-friendly message with your friends.
Waste-free warrior Liz regularly shares her insider tips on the Sydney spots (markets, grocers, cafés) that are on board with the plastic-free ethos. This focus in educating locals through her Instagram is supplemented by her blog Face Down Waste, which is full of practical tips about reducing household waste. It also has a comprehensive list of waste-free shops and bulk food stores around Sydney – and even divides them up into suburban pockets (Sitchu fans, rejoice!)
Another online shop, The Clean Collective supplements its eco-friendly retail store with an expert eco and healthy-living blog as well as a lust-worthy Instagram. Its feed is not only entirely colour-co-ordinated but is also tremendously informative with every post being a fact or an interesting tidbit about the environment. It covers everything from methods to combat climate change and how to track your emissions as well as statistics and predictions about the planet’s future.
Green With Me’s bio reads “Let's talk about the things that matter; positive news, sustainability and change makers” and these ideas underpin every post on this curated Instagram. A woman’s passion project, this feed combines interesting facts about the environment alongside news and climate-action events in a way that compels us to take action. Talk about social media for good! She also throws in a couple of memes every now and then to keep things light, while always making an important point about the environment.
Self-proclaimed “veggie head and eco nerd” Larissa runs a blog that covers everything from recipes (homemade Nutella anyone?), plastic-free lifestyle tips and a ton of free resources and starter guides. Her Instagram is equally as useful and gives us a sneak peek into her enviable eco-friendly lifestyle. We’re crushing on her pantry organisation, complete with recycled jars and bulk-food goodies.
Speaking of bulk foods, The Source is Australia’s go-to zero-waste store at the forefront of plastic-free shopping, stocking a range of paleo, gluten-free, organic and vegan products. It encourages people to bring their own containers and fill them up with as much or as little as they want, therefore reducing packaging and food waste. This Insta feed is full of dreamy pantry inspiration, new product announcements and picture-perfect recipes. You’re going to want to turn your post notifications on as there are regular competitions and giveaways!
The lovely Brittany Ainsworth is behind Litterless Living, which aims to inspire everyday sustainability and lifestyle choices. After becoming frustrated about the lack of resources during her own sustainable transformation journey, Britt wanted to educate people who, like her, didn’t know where or how to start. She’s now created an online community of like-minded people who inspire and encourage one another to be part of the solution, not the problem.
Our favourite aspect of her account is her focus on “low-impact wanderlust” or sustainable travel. She posts everything from tips to reduce your impact while travelling overseas to recycling and waste-reducing practices she comes across from communities around the world.
With over 200,000 followers, Waste Free Planet is a Instagram-based movement aimed at bringing awareness to sustainability in areas such as plastic, DIY household items and eco-friendly clothing. We love their weekly low waste ideas illustrated by the fabulous @ajtheillustrator as well as gorgeous infographics and screenshot-ready guides.