Ever wondered what Newtown or Bondi would sound like as a playlist? Well imagine no more, because Youtube Music has launched a genius campaign to showcase local artists and soundtracks that are iconic to some of Australia’s most renowned neighbourhoods.
Neighbourhood Sounds – a clever campaign developed by creative agency Bolster – collaborates with a selection of local heroes to celebrate music around Australia, and to capture the soundtracks at the heart of their communities.
There are 13 playlists in total spanning from Alice Springs to Fremantle to Bondi to Byron, each one with a focus on bringing “local to life” through the eyes of resident icons that have a unique connection to Australian music and culture.
Curated by 13 specially selected local personalities – including local cafés, restaurants, bars, artists, surf clubs, record labels and photographers – with songs handpicked to reflect the unique sound of their particular suburb, there’s a playlist to suit everyone, whether you’re a Bondi surf girl or Newtown rock chick.
Look forward to over 34 hours of songs, with over 80 per cent of them of them from Aussie artists, and featuring a selection of official tracks, live recordings, covers and remixes. The playlists are available exclusively on YouTube Music, and you can stream them now for free. Here’s a rundown of what to look forward to…
Sounds of Abbotsford
Helen Marcou and Quincy McLean, owners of Bakehouse Studios and founders of the lobby group (Save Live Australia’s Music), curate a selection that'll get your tram jam moving – think The Velvet Underground, Patti Smith, Alice Skye and Cat Power.
Sounds of Adelaide City
Amber Cronin and Erin Fowler, co-founders of The Mill – a space that supports the development, networking and career development for young local artists – have made a mellow playlist, perfectly suited for lazy weekends in the Australian sun. Look forward to the likes of MANE, Electric Fields, Marlon Williams and Timberwolf.
Sounds of Alice Springs
Rachel Perkins, filmmaker and owner of production company Blackfella Films (Bran Nue Day, Mabo, One Night The Moon, Radiance) creates an outback soundtrack of folk, country and desert rock – think Mojo Juju, Emily Wurramara, Dan Sultan and Alice Skye.
Sounds of Bondi
Curated by Brenda Miley, competition director at Bondi Girls Surf Riders, and founder and director of Let’s Go Surfing, this playlist has the Bondi-to-Bronte coastal walk written all over it. Tune into Alicia Keys, Hayden James, SAFIA, George Michael and Gnarls Barkley.
Sounds of Byron Bay
Tommy “Dancing Man” Franklin, dancer and public speaker, has thrown together a selection that’s guaranteed to get moving you in more ways than one with soundtracks from the likes of Daft Punk, Beyonce, Tame Impala, Flight Facilities and Kylie Minogue – naturally.
Sounds of Canberra
Alex Carson from Dance Central mixes up an explosive dancefloor set, including tracks from Peking Duck, Iggy Izalea, Pnau and William Singe.
Sounds of Fremantle
Jodie Regan and Garth Carwardine, founders of record label Spinning Top Music which discovered Tame Impala, have pulled together an eclectic playlist packed with west-coast psych rock and blues. Tame Impala features (naturally), along with Koi Child, Stella Donnelly, Peter Bibby and POND.
Sounds of The Gardens
Darwin-based artist manager Mark Smith showcases his soundtrack favourites, including everyone from Midnight Oil to Black Rock Band to Jessica Mauboy.
Sounds of Morningside
John and Patience from Brisbane’s Southside Tea Rooms brew up a playlist of Brizcore. Look forward to classics from Powderfinger, Ball Park Music, Hatchie and DZ Deathrays.
Jake and Kenny from Mary's serve up an "Inner West is best" playlist of garage rock and more, featuring rock ‘n’ roll tracks from Nick Cave, Gang of Youths, These New South Whales, Queens of the Stone Age and the White Stripes.
Tasmanian photographer and climate activist Arwen Dyer has pulled together a spirited playlist perfect for a weekend perusing the markets, featuring the Tasmanian Symphony Orchestra, Tasha Zappala, Cary Lewincamp and ISLA KA.
This super cool indie-rock mix by Clint from Yellow Bird Café, will take you on musical journey with the likes of Alex Lahey, Camp Cope, Angie McMahon and Nick Cave and the Bad Seeds.
Jeb Taylor from Music Farmers record shop digs through his collection, to uncover a unique playlist of surf punk and other rare finds. Look forward to tracks from Skegss, Nyxen, Cat Power, Totally Unicorn and The Go-Betweens.