Avalon local, Claire Tregoning is the other half to the streetwear brand, P.E. Nation. Alongside co-founder Pip Edwards, Claire created a fashion brand with a real tomboy edge – a response to wanting to fill a gap missing from their own wardrobes.
“We didn't analyse over what and how, it was a natural reflection of what was missing from our own lives and the aesthetic we loved. We designed P.E Nation for us, to fill the void that was missing from our own wardrobes for every day,” says Claire.
With the brand taking off in a big way both locally and abroad, it turns out, P.E. Nation is a style that’s been missing in a lot of peoples’ wardrobes. With full-on days working in the city on the brand, to Claire, coming home to Avalon on Sydney’s Northern Beaches feels like a holiday. Claire also designed her Avalon pad to pair beautifully with the area's laidback beachy vibes. Check out Claire's home tour.
Q&A with Claire
How long have you been an Avalon local?
I grew up in Sydney, but I’ve lived in Avalon for three and a half years.
What drew you to the area and what do you love about living here?
The close proximity to the beach, the all-day holiday vibe and the community feel.
What is an Avalon gem?
North Avalon Beach at low tide on a hot summers day.
What has become a weekend ritual for you and your family?
Friday afternoon drinks on the balcony with the neighbourhood, brunch at Whale Beach Deli and taking the kids for a surf at kiddie’s corner (Palm Beach).
What is a local Avalon tip?
I try to shop local as much as possible, because you really don’t need to leave Avalon and it’s great to support small business.
You know you’re an Avalon local when …
You can’t go down the street without running into someone you know.
In Avalon, where is your favourite place for …
Whale Beach Deli for the yummy menu and laid-back vibe.
Heathy take away?
Ocean Traders for fish tacos and poke bowls.
A Sunday session?
Barrenjoey House at sunset with a nice little table on the front footpath in the sun.
Fancy dinner to impress?
Bert’s. The location, the food and the service are impeccable. A great new addition to the area.
Bistro Boulevard, an Avalon institution.
A last-minute outfit?
Mamapapa for their amazing French linen, fine jewellery and Golden Goose sneakers.
Shopping for the kids?
Salty (you can also get P.E Nation there, win win!)
Flowers and gifts?
Haven and Sarah, weekly. They always have the best selection of flowers and gifts.
Where is the best …
Hungry Ghost, a new hole in the wall café with great coffee, Kombucha on tap and I’m eying off the jaffles…word on the street is that they’re amazing. I usually order half almond milk latte or piccolo.
Beach for swimming?
We really are spoilt for choice around Avalon. If I’m on my own, I head to Whale Beach I love that you feel a world away there. If I’m with my family then North Avalon – the kids love the rock pools and you can always count on them having friends to play with.
Beach for kids?
Kiddies Corner at Palm Beach is great for learning to surf or Sandy Point also at Palm Beach.
Place to eat with the girls?
Clareville Kiosk for their fresh take on dining or Forage Wholefoods Café for an easy, healthy salad bowl.
Place to eat with the family?
The Boathouse Palm Beach, Sydney, they really can do no wrong. The location is beyond amazing and the service is always spot on.
Place to exercise?
Outdoor places to workout?
The Palm Beach stairs are killer in the best way possible, it is even nicer if you walk there via Whale Beach.
Walking or running trail?
Barrenjoey Light House, it doesn’t matter how many times you do it, it’s always beautiful.
Place to stock up on ingredients?
Avalon Organics for fresh produce and Clareville Cellars (Le Pont Wine Store) for beautiful wine.
Your travel destination of choice...
A luxurious staycation in Sydney?
Camp Seabird at Coasters Retreat by our good friends at Pony Rider, you feel a world away but you’re just across the water.
Your go-to holiday destination?
Coming home to Avalon after commuting all week in and out of the city really feels like a holiday. Where else would you rather be?
Ultimate travel destination?
Coqui Coqui Cobá Papholchac Residence & Spa in Mexico.
Next Australian travel destination?
We just returned from a beautiful weekend in Byron Bay where we stayed at Byron Bay Black.
Next overseas travel destination?
USA for work in September.