Style icon, brand ambassador, mum and all-round digital queen, Rozalia Russian is a household name on the fashion scene. Her trademark high-end meets high-street style sees thousands flock to her eponymous blog and enviable Instagram feed (which boasts over 233k followers), where she provides daily inspiration to fellow fashionistas with all the latest looks from her covetable wardrobe collection. We managed to catch up with Rozalia in Richmond, where she lives with her husband Nick and her two children Willow and Kingston, to talk work, life, home, travel, and to let us in on a few of her favourite local gems.
Tell us a little about you
I’m a brand ambassador and the face of a variety of brands. I love working closely with their teams to bring their campaigns and business objectives to life. I also work with a range of brands via social media, too.
I started on social media around six years ago, and quickly gained a following by uploading a range of authentic content about fashion, beauty, lifestyle, wellness and more. Throughout the years I’ve been lucky enough to turn this passion into a career, and been fortunate enough to work with some wonderful clients.
How does the Rozalia.com.au story begin?
After being on Instagram for a few years, more and more of my followers wanted to know more about what I was posting about. So, I took the feedback on board and decided to start a website that gave my loyal followers detailed access into my life and the projects I was working on, as well as being able to offer advice and publish some amazing content along the way, too. It still amazes me that I first began using social media for fun, and now I’ve been able to connect with so many like-minded individuals online. I feel fortunate every day, as I love doing what I do!
I’m happily married to my wonderful and insanely supportive husband Nick. We have two beautiful children, Willow and Kingston who we absolutely adore, and cherish every day with them.
Exercise of choice?
Keeping active is extremely important to me, I work out with my PT a few times a week and take my son for a walk in the pram almost every day.
" I feel fortunate every day, as I love doing what I do!"
How long have you been a Richmond local?
3 things you love about Richmond
1. You can walk everywhere.
2. It’s so close to the city and you can see and enjoy the beautiful Melbourne city skyline!
3. Richmond is known for having amazing cafes and restaurants, so it’s great and easy to eat out.
Your number 1 local gem?
The Deli on Bridge Road. They serve the most amazing breakfasts, lunches and have an incredible selection of deli meats and cheese – my family lovethe platters.
Your weekend ritual?
Weekends consist of my husband and I taking the kids swimming, breakfasts at The Deli, or walking to get coffee and heading to a local park for a play.
Have you noticed a change in Richmond whilst you’ve lived there?
I haven’t really noticed too much of a change as to me, Richmond has always been busy. The biggest difference, to me, is that big fashion houses and corporate companies are moving to Richmond, which is making it busier - I love it though!
You know you’re a local when ...
You never get stuck behind a tram because you know all the back streets.
Describe your style
My wardrobe can be quite monochrome in winter, sometimes with very little colour and patterns, and I feel as though this translates to our home.
Describe your home style
I prefer more masculine interiors with lots of dark wood and a monochrome scheme. Our home is all black and white with small pops of colour in artwork. I add warmth to the house with beautiful soft coloured flowers. I prefer to do this as I find colours can date so quickly or I become tired of it!
Your favourite space in your home?
I absolutely love my kids’ bedrooms, as they are so peaceful. I had their rooms decorated in soft muted shades of pink for Willow’s room and grey and blue for Kingston. Their rooms are playful and fun however as the interiors are soft, the rooms are also very relaxing.
Describe the stereotypical Melbourne home
I don’t think there is a stereotypical Melbourne home, I think it really depends on what suburb you live in and who you are as a person! There are no right or wrong rules, I believe it’s important to do what you love with your home.
Favourite homeware stores in Richmond?
No-fail family restaurants/cafés?
Baby on Church Street, is a favourite of mine and is made for families! High chairs, pizza, nutella donuts with ice cream and delicious cocktails (for mum and dad!). Heaven!
Local parks for a run around and a picnic.
Ultimate travel destination?
Anywhere in Italy.
Next Australian travel destination?
Next overseas adventure?
Italy, London and Hong Kong.