This Sydney-based fashion label has garnered a lot of attention, not only for their chic modern style, but also for the international influencers who wear the MLM Label in their incredible photo shoots, think Masha Theone, Natasha Oakley, Ellen V Lora and Molly King. We caught up with the founder and creative director of MLM Label, Julia Softley, who talked all things fashion and her latest venture, Julia Softley Bridal, as we walked around Rosebery in Sydney’s inner city.
Tell us how you got to where you are today?
I fell into the fashion industry nearly 15 years ago after completing a Bachelor Fine Arts, from there I took a lot of leaps and bounds, risk taking and decision making. Now, with the support of an impressive work team behind MLM Label and JSB, I am a proud full-time Mum and successful business founder.
What was the inspiration behind the MLM Label?
It was originally inspired to be a small creative project alongside my fashion agency at the time, however as the business evolved the brand became more sought after by its customer. Now, the ‘MLM girl’ (who can be anyone from a valued customer to an admired influencer) inspires the brand.